Blogging started in late 90s. In the past, blogging was a way to comment on existing webpage–an opportunity for visitors and readers–the audience, to react or give an opinion on that webpage. What started as a one-sentence commentary on a webpage has evolved into pages of personal opinions on just about anything and everything under the sun. As blogging evolves, marketing has tapped into the blog’s potential.
Here are 5 reasons why you should use blogging for Online Marketing:
1. Blogging is simple. The simplest way to get your information on the internet. You just need to know how to read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you own a computer and an Internet connection (who doesn’t?) then you can blog and market to your audience.
2. Blogging is authentic. Today advertising saturate our lives, we question the credibility of promoters’ claims. In relation to blogging, real people share their real-life experiences, untouched by paid advertising. Reading product review blog posts is like talking to people about their first-hand experience. You definitely want to purchase a tried and tested product.
3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free online marketing is definitely a plus, especially for business start ups. Needless to say, monetized blog pages can generate more income for your growing business.
4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your audience or readers come to realize that they can trust and depend on your posts for their information needs. That is how you become an become an expert in that area. As a result, more readers visit your blog or website and more bloggers link to your blogs (backlinks are always a good thing). As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:
- Using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.
- Using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.
- Understanding your audience. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.
- Joining a blog network. A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.
- Using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.
Give your business a boost by using blogging as an Online marketing tool.
To Your Success,
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